Wedding Planners: What They Do and How They Market Themselves

October 28, 2016 | By webmaster | 0 Comments

Preparing for wedding for most couples can be owelwhelming. So little time and so much to prapare – find a perfect location, musicians, wedding gowns, flowers, maybe even peronsalized monogram table covers with logo or print design, and much more. But we are lucky that we can put all the responsibility of organizing our event of wedding planners’ shoulders.

For many people, the concept of hiring wedding event planners is relatively new. Even though marriages have been part of many cultures since the beginning of time, not many people have embraced the idea of hiring professional event managers. The few, who do hire professionals to help them, make the wedding worth a lifetime come to realize that it was a great idea. There is an increasing demand in the weddings market in recent years. Many entrepreneurs are adopting this new business because of the lower overhead costs and higher profits they make.

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Wedding Planners

In case you need to understand what wedding event planners do, they assist with planning the event, design, theme, food, and all arrangements the bride and groom want. They offer an opportunity to explore your imagination for your big day. Weddings are a very significant event in our lives. Therefore, couples often want to make it a perfect and memorable day. For that, they are willing to spend a considerable amount of money to make sure it is a well-organized event in every way.
However, gaining business is not that easy for event or wedding planners, because there isn’t enough awareness about this industry. In order to gain opportunities, these professionals need marketing and implementing some amazing strategies.

How Wedding Planners Gain Business

Here are five management and marketing strategies, tried and proven successful for business growth. In fact, events and wedding planners don’t have to spend too much on marketing if they follow these strategies:
1. Market Analysis – This is a very important step. Event and wedding planners must survey the market to assess what competitors are offering. They must assess the cost and profit margins in urban and rural markets. This helps them understand if their target market is ready for a company that helps the people with managing social events.
2. Establish an Identity Online and Offline – In the present era, having a website is the cornerstone for every new business venture. Your website tells people who you are and what you offer. Establishing a good reputation on social media is also a very crucial marketing strategy. Therefore, create a page and connect with many people online. Let people learn about your brand name and services.

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3. Get Your First Client – In the beginning, getting the first customer can be the biggest challenge. However, once you overcome this, the market will hear about you. Offer a single idea and promote it as your brand. There is no point wasting too much money in aimless marketing campaigns either. Network with more friends and social circles as this helps find your first customer.
4. Create a Strong Portfolio – Once you’ve impressed the first customer, you can expect new customers with lofty expectations. Always try to make each event a big success. At the same time, keep in mind that there will be critics for everything you do. Be humble and accept criticism in a positive way. Even if you make mistakes that may cost a fortune, think of them as a learning process. Always ask customers for a feedback and reviews on your social media page or website.
5. Maintain Connections with Clients – Although they were past clients, keep in touch with them. Send them occasional greeting cards and holiday greetings. Inform them about your seasonal offers and if you have discount periods. They will help spread the word about you and your impressive services.
Before you move on, what you need to understand is that the key to success for wedding event planners is relationship management. Their entire campaign will lead nowhere without a good rapport with customers and vendors too.

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